From october 27th to 29th, Oko Eyewear will participate to the IOFT 2009 in Tokyo. We’ll be located in Hall 3, booth 2-10.

IOFT is the largest eyewear expo inthe world: 530 exhibitors, from Japan and all over the world, unveil their latest collection. With one mission: conquer Japan and the asian market!

Japan in, indeed, the most requiring and complicated market in the realm of eyewear. It’s also the most valuable. Japanese custoemrs are fond of design and innovation. Quality and excellence are key to succeed here. But if yi can make it, the dividends are high: Japan’s market share in the luxury market is approximately 18%.

Japan loves french designers - France means art de vivre, here. During IOFT 2009, Oko will show  the Moko line of products.