Ahead of the successful adult models, opticians have noted a strong demand for children’s frames. The founder members of the OKO EYEWEAR PARIS company Philippe ZEITOUN and David BEDDOK decided to take a gamble in this sector and launched a few years ago the brand KIDOKO, a range of eyewear for kids. Since then, it has been a constant growing adventure.

This 2011 SILMO edition welcomes 5 new kids metal and acetate models for a « back to school » tonic season ! Here are en « avant-première » and behind the curtains the new acetate models for girls with KIDSISTER®, and for boys with KIDBROTHER® dedicated to 4 up to 10 years old kids (pictures enclosed).
Cute little jewels 100% Mazzuchelli acetate manufactured with sweet colors, « Made in Italy » for a chic and fun design signed by in-house designer David BEDDOK.
More than just simple frames, KIDOKO throws open the door to the magical world of children in a fun and colorful way, with all the animal characters wearing spectacles. This is a great alternative for those kids who don’t see themselves as the stereotype princesses or heroes that are normally available to them and who wish to stand out from their friends as early as possible. This is in fact the motto of KIDOKO’s house, to stand for its difference ! And that starts as early as possible !

This new collection is aimed at kids as young as 4, as well as 10 year-old pre-teenagers. The frames are original and unusual, with well-crafted details and not just a miniature version of the adult best sellers. Not only that, they include revamped lenses, technically adapted to the morphology of children’s faces. To such an extent that some parents could be accused of being jealous of their children’s spectacles… with reason !
To back up the promotion of this eyewear in sales outlets, the OKO EYEWEAR team has created 3D advertising and POP in the shops, featuring a “magic island” which also serves as a display stand. Ingenious, fun and magic for all the kids !

Contact at 00 33 1 4515 2729
Retail prices : Acetate models : 126€ - Metal models : 117€