Les créateurs de lunettes

Le Specs sunglasses come to Europe

par Ana Sedes le 01 August 2011, dans Le Specs

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British distribution company EYE RESPECT Ltd. and the Australian group SUNSHADES EYEWEAR Ltd. have both signed a distribution agreement for France, Europe, North America and South Africa. A distribution agreement that is going to allow the group SUNSHADES EYEWEAR Ltd. to grow the visibility of its brands throughout the European territory but also quasi-international. Let’s note that the group SUNSHADES EYEWEAR Ltd. develops and distributes the eyewear brands LE SPECS, HENRY HOLLAND by LE SPECS, KSUBI Eyewear, KAREN WALKER Eyewear and FLINT HANDCRAFTED.

LE SPECS… history

A very distinctive blue-white-red logo and a very sexy and glamour culture reminding of the 80s – here is LE SPECS, a brand created in 1979 by French people living in Australia. A powerful media presence and a strong brand awareness and recognition in the 80s followed by a brutal stop of the brand from 1986 to 2006.

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The success of LE SPECS holds in its ultra-sexy, fashion, glamour and hybrid mix sticking to the trend, but keeping a very particular and distinctive sign proper to the brand through its designs definitely vintage, retro but always innovative. Look at its REVOLVER model that changes color depending on the angle, blue becomes purple… purple becomes blue !

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Brought back on the market in 2006, after 20 years of silence, the emblematic Australian eyewear brand « strikes back » and is number one in the top charts of sunglasses sales in Australia and New Zealand and is considered as THE brand « Euro-chic » by excellence.

Unbreakable. Recognizable. And totally reasonable ! A recipe that works ! All of it combined with very sexy and glamourous advertising campaigns with a sunny Australian style ! For man, for woman… for woman, for man — LE SPECS sunglasses fit anyone and look great on each of them !

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LE SPECS… lenses and frames materials

Lenses - Polycarbonate or acrylic lenses for resistance ; for optical quality responding and exceeding to international standards ; and for a 100% UV protection.

Frames – Nylon, Grilamid, Polycarbonate and Nickel for hypoallergenic, light, comfortable, resistant and flexible frames for all kinds of lifestyles !

Selection of new 2011-2012 models with REVOLVER, RUNAWAYS, WASTELAND, SQUARE CHAOS et POOL SHARK !

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