Les créateurs de lunettes

New York, once also known as New Amsterdam, has today all the requirements to be considered as a global dimension city and welcome every year in March, one of the most prestigious international optical fairs: Vision Expo East.

As you already know from our article on March 17 « The Turtle in America » , Oko Eyewear has presented its new creations in this trade show.

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After our first participation at the International optical trade show of Tokyo IOFT, in October last year, Moko has made new friends.
Our mascot proudly shows our creations at 3T, Hi-end store in the prestigious Ginza department store of Tokyo. We thank their commercial team who has become great ambassadors for these innovative frames creation.

Here you are some words from Mr. Tezuka, owner of 3T Japan.

“The product is light and is beautifully designed. It has been very well received by our clients. Not only does Moko fit well, various lens attachment options and numerous frame sizes allow for light glasses even for those with thick lenses. The interchangeable temple tips and rim inserts allow us to customize the frames for our customers”. Mr. TEZUKA – 3T Ginza – Tokio / Japon

Some pictures of our stay in the land of the rising sun and the last highlight from Japanese professional press about us.

A good opportunity for all of us to start learning Japanese !

Italy’s economic capital, great among the best fashion cities in the world; Milan focuses on “haute couture”, design, business and finance, a visionary city … as our beloved Turtle!.

The Turtle team came back delighted from their MIDO participation and the success of this first Italian experience, despite a bizarre return trip among snow, a closed Mont Blanc tunnel … panic on board for some sleepers when seeing on the highway a sign indicating Zürich 100 km! ha,ha,ha.

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The Turtle continu travelling after MIDO, and lands in America to take a bite of the Big Apple at Vision Expo East which runs from March 19 to 21. New York fair is the leading show in the U.S. for optical business professionals.

Oko Eyewear will be exhibiting in the area “Galleria Mezzanine” a location rather privileged where designers are gathered. In the photo you can see an overview of the show “design”.

Oko will launch at the show their new creations, including the new line New York …

IOFT 2009 welcomed many overseas exhibitors which newly entered Japanese market, OKO EYEWEAR was one of the successfull exhibitors; Chiharu from IOFT Show Management. in charge of international PR activities interviewed David Beddock, the designer of OKO EYEWEAR.

Chiharu: “Thank you very much for exhibiting IOFT 2009, and sharing the story with us. I heard you had great outcomes at IOFT. Congratulations ! Well, I am very curious about your purpose of exhibiting in IOFT. Could you briefly explain about it ?”

David:  “We have always been very interested in Japanese market and Japan in general personally and professionally. I think that there are a lot of things in common between France and Japan. It is like an art of life we share. I admire Japanese sense of quality and aesthetics. The main purposes of exhibiting at IOFT were market research and finding a distributor with whom we can share our work and the philosophy with Japanese.”

Chiharu: “How was your overall feeling about IOFT 2009 ? How was your experience ?”

David: “I was very impressed by IOFT in general, and I would say it is the best trade show I ever saw Show management did great organization, and lovely staffs were always available to help us. They helped us to prepare our participation from the beginning of this adventure, and gave us all their support during the exhibition. We have been honored by the visit of high level opticians, and made very important contacts for us from Japan and other countries in Asia, even Australian contacts ! In terms of the balance from this first participation, it has been very good, and we have really enjoyed the experience.”

Chiharu: “That’s awesome!! I am glad to hear that! We are proud to provide high quality and delicate service to any exhibitors to sucess at IOFT.”

David: “Ok…You cannot miss IOFT. It is a good place to be and necessary to any eyewear company. I recommend this experience to everybody. See you next year in Tokyo !”

Chiharu: “It is such a strong and supportive comment for us. Thank you very much David !! I hope to see you again at IOFT 2010 !”

Oko by Oko was born from a little crazy bet. 8 years ago, three friends, opticians, by the taste of challenge, get into the creation of this brand and their collections.

The brand choose and old and authentic neighborhood in the heart of Paris; « Le Marais ». A typical place in where many eyewear manufacturers and glassmakers are still installed.

Passionate by fashion and eyewear, they imagine frames that above all, resemble to them. Their shifted and colored universe creates sensation very quickly on a creator segment, that they want accessible to everybody. Typified frames or more discrete models, Oko by Oko aim and touches all publics, without exception. Young or less young people, it does not matter, which count is to share the same merry philosophy of life. Collections in acetate metal or combined, more than 60 models available today that release authentic joy. This state of mind became very popular in France, Oko by Oko is nearly distributed in 2000 optical shops. The brand turns its glance now abroad and makes a beautiful breakthrough in other countries such as Scandinavia that has already been seduced by this fantasy or Australia, conquered by these exceptional and unusual products.

Keep an eye on Oko by Oko in the future.

Oko by Oko - Moko Besicles - Kidoko

Ten years, already.

Ten years of creation, innovation and design in the realm of eyewear, 10 years of french touch and design, by Paris best “créateurs de tendance“.

When David Beddok and I decided to start Oko Eyewear 10 years ago, we only had one single idea in mind: the global eyewear industry lacked creativity. At that time, there were not so many real french designers. Miki, Lafont, were only known by a bunch of people who already thought glasses could be something different from just a commodity, a viewing correction system.

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