Les créateurs de lunettes

Silmo, will took place this year from the 23rd to the 26th of September in Paris at Parc des Expositions de Villepinte, one of the most important international optical fairs where Oko will be present as exhibitor in the main ally of Hall 6, booth F56.
On the occasion of this new Silmo edition and in the continuity of new products launched in Milan and New York in March 2010, new creations by David Beddok (designer, optician et co leader of the Turtle) will be introduced. For our loyal blog followers, here you are in “avant-première” some new models from our Premium Line.

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After our first participation at the International optical trade show of Tokyo IOFT, in October last year, Moko has made new friends.
Our mascot proudly shows our creations at 3T, Hi-end store in the prestigious Ginza department store of Tokyo. We thank their commercial team who has become great ambassadors for these innovative frames creation.

Here you are some words from Mr. Tezuka, owner of 3T Japan.

“The product is light and is beautifully designed. It has been very well received by our clients. Not only does Moko fit well, various lens attachment options and numerous frame sizes allow for light glasses even for those with thick lenses. The interchangeable temple tips and rim inserts allow us to customize the frames for our customers”. Mr. TEZUKA – 3T Ginza – Tokio / Japon

Some pictures of our stay in the land of the rising sun and the last highlight from Japanese professional press about us.

A good opportunity for all of us to start learning Japanese !

Italy’s economic capital, great among the best fashion cities in the world; Milan focuses on “haute couture”, design, business and finance, a visionary city … as our beloved Turtle!.

The Turtle team came back delighted from their MIDO participation and the success of this first Italian experience, despite a bizarre return trip among snow, a closed Mont Blanc tunnel … panic on board for some sleepers when seeing on the highway a sign indicating Zürich 100 km! ha,ha,ha.

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The Turtle continu travelling after MIDO, and lands in America to take a bite of the Big Apple at Vision Expo East which runs from March 19 to 21. New York fair is the leading show in the U.S. for optical business professionals.

Oko Eyewear will be exhibiting in the area “Galleria Mezzanine” a location rather privileged where designers are gathered. In the photo you can see an overview of the show “design”.

Oko will launch at the show their new creations, including the new line New York …

Chantal Desrochers - Iris Galeries des Tours - Montreal (Canada)

Oko’s representative in Canada is a long-standing friend who showed me the collections as soon as they came out. Our premises are in the business district and our clientele includes many financiers, lawyers and judges who appreciate Oko and Moko Besicles. Original and youthful models that you can wear either with a business suit or more casual wear. And as they are so creative, versatile and affordable, they have a lot going for them. Besides, it’s not just by a stroke of luck that they sell so well, and as far

as service is concerned there is nothing more to add. Even if I am located at the other side of the world, delivery is very fast and the after-sales service is also very responsive. I also often use theWebsite, as it’s so simple to show my clients all the models available.

What would I like to see in the future ? All I can say is ‘Roll on the sunglasses !

Franck Schilovitz - Alain Afflelou - Paris (France)

I particularly appreciate the win/win relationship that has developed between us. Kidoko is orientated towards design and technique, which is rare in the children’s sector, and this is very successful and even recognised by ophthalmologists. With Oko, consumers really enjoy the possibility of being able to stand out from the well-known brands whilst choosing a product that is easy to wear. The work on the temples and the colours also attract a number of tourists who pass through our shop. I am particularly strict in dealing with my suppliers, but I was satisfied right from the start by the partnership that has developed between us, based on professionalism, freedom and trust.

As time passed, I began to grow really fond of this brand, to the point where today I quite readily set up Oko events on my own initiative.

Marc Benarrosh - Optique Montigny - Montigny-lès-Cormeilles (France)

Oko and Kidoko are some of the best-selling collections in our shop. Great colours, good quality and reasonably priced, these frames readily attract spectacle wearers of all ages. Everybody is wearing them - even me! As a client, I am very satisfied: they are efficient, they listen to you and, quite frankly, I couldn’t wish for more. Both the products and the service are straightforward and I am sure they will go far. I am positive that they still have a lot more good ideas to bring forward whilst still maintaining their positioning in the market.

IOFT 2009 welcomed many overseas exhibitors which newly entered Japanese market, OKO EYEWEAR was one of the successfull exhibitors; Chiharu from IOFT Show Management. in charge of international PR activities interviewed David Beddock, the designer of OKO EYEWEAR.

Chiharu: “Thank you very much for exhibiting IOFT 2009, and sharing the story with us. I heard you had great outcomes at IOFT. Congratulations ! Well, I am very curious about your purpose of exhibiting in IOFT. Could you briefly explain about it ?”

David:  “We have always been very interested in Japanese market and Japan in general personally and professionally. I think that there are a lot of things in common between France and Japan. It is like an art of life we share. I admire Japanese sense of quality and aesthetics. The main purposes of exhibiting at IOFT were market research and finding a distributor with whom we can share our work and the philosophy with Japanese.”

Chiharu: “How was your overall feeling about IOFT 2009 ? How was your experience ?”

David: “I was very impressed by IOFT in general, and I would say it is the best trade show I ever saw Show management did great organization, and lovely staffs were always available to help us. They helped us to prepare our participation from the beginning of this adventure, and gave us all their support during the exhibition. We have been honored by the visit of high level opticians, and made very important contacts for us from Japan and other countries in Asia, even Australian contacts ! In terms of the balance from this first participation, it has been very good, and we have really enjoyed the experience.”

Chiharu: “That’s awesome!! I am glad to hear that! We are proud to provide high quality and delicate service to any exhibitors to sucess at IOFT.”

David: “Ok…You cannot miss IOFT. It is a good place to be and necessary to any eyewear company. I recommend this experience to everybody. See you next year in Tokyo !”

Chiharu: “It is such a strong and supportive comment for us. Thank you very much David !! I hope to see you again at IOFT 2010 !”

It’s been a couple of weeks since I returned from Japan, and I realize I haven’t told you what I’ve lived there during the IOFT week.

I was very impressed by IOFT in general, the best trade show I ever saw. Great organisation and a lovely staffs are always available to help us. Helping us to prepare our participation from the beginning of this adventure and giving us all their support during the exhibition. We have been honored by the visit of high level opticians and made very important contacts for us, from Japan and other countries in Asia, even Australian contacts. The balance from this first participation it has been very good and we have really enjoyed the experience.

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